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UID:163075-20261023T120000Z@texas.impressionsexpo.com
DTSTAMP:20261025T034141Z
DTSTART:20261023T120000Z
DTEND:20261023T131000Z
SUMMARY:O41 Operations Camp &#8211\; Branded Merch 101
DESCRIPTION:Explore New Revenue Opportunities in the Promotional Products Industry\nThe branded merchandise industry offers apparel decorators an exciting opportunity to expand their businesses beyond traditional apparel and into the broader world of promotional products.\nIn this introductory session\, Michele Schwartz of Promotional Products Association International (PPAI) will break down how the branded merchandise industry works\, explain the roles of suppliers and distributors\, and explore how apparel decorators can leverage their existing skills\, customer relationships\, and production capabilities to enter this growing market.\nWhether you're considering adding promotional products to your offerings\, building relationships with distributors\, or simply looking to understand the opportunities within branded merchandise\, this session will provide a practical foundation for identifying where your business fits and how to get started.\nWhat You'll Learn\n\nIndustry Fundamentals: Understand the branded merchandise ecosystem and how suppliers\, distributors\, and decorators work together.\n\n\nBusiness Opportunities: Discover how apparel decorators can expand into promotional products and create additional revenue streams.\n\n\nLeveraging Existing Strengths: Identify how your current decorating capabilities and customer relationships translate into new opportunities.\n\n\nDistribution Channels: Explore opportunities to collaborate with promotional products distributors and industry partners.
LOCATION:Park View
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