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UID:163046-20261021T130000Z@texas.impressionsexpo.com
DTSTAMP:20260724T214555Z
DTSTART:20261021T130000Z
DTEND:20261021T141000Z
SUMMARY:D11 PRO Day Track 3 &#8211\; The Power of Perceived Value &amp\; Profit
DESCRIPTION:Discover how premium decoration choices\, presentation\, and positioning can support higher margins.\n\n\nLearn value-based selling techniques that help shift conversations away from price alone.\n\n\nExplore upselling and bundling strategies that increase revenue and customer satisfaction.
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