Hailey Dinsmore
B20 Freakin Lasers – Bringing Engraving to Your Decoration Business
Why Someone Should ComeLaser engraving can open up new product categories, higher-margin opportunities, and more ways to serve existing customers. How…Why Someone Should ComeLaser engraving can open up new product categories, higher-margin opportunities, and more ways to serve existing customers. However, buying a laser is not the same as building a profitable laser program. Shops need to understan…Why Someone Should ComeLaser engraving can open up new product categories, higher-margin opportunities, and more ways to serve existing customers. However, buying a laser is not the same as building a profitable laser program. Shops need to understand what good engraving looks like, how long jobs really take, which products are worth bringing in-house, and how to price work so the machine is not just busy, but actually making money. This session …Why Someone Should ComeLaser engraving can open up new product categories, higher-margin opportunities, and more ways to serve existing customers. However, buying a laser is not the same as building a profitable laser program. Shops need to understand what good engraving looks like, how long jobs really take, which products are worth bringing in-house, and how to price work so the machine is not just busy, but actually making money. This session gives decorators a realistic look at how lasers can fit into a growing decoration business. Who Should ComeThis class is for anyone interested in lasers, especially decorators looking to expand beyond basic garment decoration. It is ideal for screen printers, embroiderers, heat-transfer decorators, promo sellers, gift businesses, and shop owners who want to offer products such as engraved tumblers, wood items, acrylic pieces, signage, gifts, awards, patches, tags, and other personalized goods. What They Will Learn Quality Standards: Learn what good laser engraving and cutting should look like on common materials such as wood, acrylic, tumblers, and coated drinkware. Pricing Strategy: Understand how to price based on the hourly rate needed to succeed, not just material cost plus a markup. Job Quoting Basics: Learn how to account for setup, artwork, testing, masking, material handling, engraving time, cleanup, spoilage, and finishing. Insourcing vs. Outsourcing: Discover how to decide whether a job belongs in-house or should be outsourced based on time, cost, equipment, inventory, and risk. Supply Chain Considerations: Understand how sourcing consumables from China versus U.S. suppliers can affect cost, lead time, consistency, customer deadlines, and cash tied up in inventory. Quality Checks and Customer Expectations: Learn simple ways to inspect finished work, catch defects, set expectations, and avoid delivering inconsistent engraved products. Business Expansion Decisions: Leave with a clearer sense of whether lasers are the right next step for the shop and what needs to be in place before investing.Show MoreClick the title to see all detailsShow More
