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Wed Oct 211:00 PM – 2:10 PM

B12 Business 101 – The Foundations for Success

SeminarBeyond the Tracks

Why Someone Should Come

Many shops are busy but not actually healthy. Orders may be coming in, but pricing is random, bookkeeping is messy, job tracking is inconsistent, and every order feels like a fire drill. This class is about getting the boring but essential parts of the business right so the shop can make money instead of just creating stress. Attendees will learn from Cole’s successes and mistakes, including how growth can become dangerous when the numbers, systems, cash flow, and expectations are not under control.

Who Should Come

This class is for new shop owners, decorators trying to turn a side hustle into a real business, production people moving into ownership, and anyone who can make the product but feels shaky on the business side. It is especially valuable for people who are already working hard, taking orders, and serving customers, but know they need clearer pricing, cleaner records, better job organization, and more confidence in the financial side of the shop.

What They Will Learn

  • Business Formation Basics: Learn the early decisions that help turn a side hustle or production skill into a real business, including structure, accounts, responsibilities, and basic operating discipline.
  • Bookkeeping and Clean Records: Understand why the books need to be accurate, current, and useful, not just something handled at tax time.
  • Understanding Real Costs: Learn how to think through blanks, ink, transfers, labor, overhead, rent, equipment, software, spoilage, owner pay, and the true cost of keeping the shop open.
  • Pricing for Profit: Discover why random pricing creates stress and how to build pricing that covers costs, supports cash flow, pays the owner, and leaves room for growth.
  • Cash Flow and Financial Pressure: Learn why sales volume alone does not equal health, and how overhead, payroll, loans, slow payments, and seasonal swings can create pressure even when the shop looks busy.
  • Customer Communication: Learn how better estimates, approvals, expectations, timelines, and follow-ups reduce confusion and protect profitability.
  • Simple Systems That Scale: Discover how checklists, templates, job notes, production boards, quoting standards, and repeatable processes make the shop easier to manage.
  • Running With Real Numbers: Leave with a clearer understanding of how to stop guessing and start running the business with cleaner systems, better tools, and decisions based on real numbers.

Speakers

Cole Lundstrom
Cole LundstromProject Coordinator Experiential Marketing, Merch Troop

More Information

Allow Registration:Yes
Capacity Unlimited:No
Session Capacity:100