Cole Lundstrom

Set your business up for long-term success from today onward. Learn the systems, processes, and resources that help you do things right now so you get the right results tomorrow.

Why Someone Should Come

Many shops are busy but not actually healthy. Orders may be coming in, but pricing is random, bookkeeping is messy, job tracking is inconsistent, and every order feels like a fire drill. This class is about getting the boring but essential parts of the business right so the shop can make money instead of just creating stress. Attendees will learn from Cole’s successes and mistakes, including how growth can become dangerous when the numbers, systems, cash flow, and expectations are not under control.

Who Should Come

This class is for new shop owners, decorators trying to turn a side hustle into a real business, production people moving into ownership, and anyone who can make the product but feels shaky on the business side. It is especially valuable for people who are already working hard, taking orders, and serving customers, but know they need clearer pricing, cleaner records, better job organization, and more confidence in the financial side of the shop.

What They Will Learn

• Business Formation Basics: Learn the early decisions that help turn a side hustle or production skill into a real business, including structure, accounts, responsibilities, and basic operating discipline.
• Bookkeeping and Clean Records: Understand why the books need to be accurate, current, and useful, not just something handled at tax time.
• Understanding Real Costs: Learn how to think through blanks, ink, transfers, labor, overhead, rent, equipment, software, spoilage, owner pay, and the true cost of keeping the shop open.
• Pricing for Profit: Discover why random pricing creates stress and how to build pricing that covers costs, supports cash flow, pays the owner, and leaves room for growth.
• Cash Flow and Financial Pressure: Learn why sales volume alone does not equal health, and how overhead, payroll, loans, slow payments, and seasonal swings can create pressure even when the shop looks busy.
• Customer Communication: Learn how better estimates, approvals, expectations, timelines, and follow-ups reduce confusion and protect profitability.
• Simple Systems That Scale: Discover how checklists, templates, job notes, production boards, quoting standards, and repeatable processes make the shop easier to manage.
• Running With Real Numbers: Leave with a clearer understanding of how to stop guessing and start running the business with cleaner systems, better tools, and decisions based on real numbers.

It’s more than posting and hoping. Learn how to define your ideal customer, build a real value proposition, and create a simple outreach system that turns attention into repeat business

Why Someone Should Come

Many new businesses start marketing by posting randomly, copying competitors, or trying to attract everyone. That usually creates scattered effort and weak results. This session helps attendees slow down and build the foundation first: who the best customer is, what that customer actually values, why the business is different, and how to create content and communication that moves the right people toward a purchase. Attendees will learn how to start marketing with purpose instead of guessing.

Who Should Come

This class is for new shop owners, decorators turning a side hustle into a real business, salespeople, marketers, production people moving into ownership, and anyone who needs a clearer plan for finding and keeping customers. It is especially useful for businesses that can make a good product but are unsure how to choose a target customer, create a message, build proof, or turn interest into follow-up.

What They Will Learn

• Ideal Customer Profile: Learn how to define the customers the business actually wants to attract, including who they are, what they buy, what problems they have, and why they choose one decorator over another.
• Unique Value Proposition: Understand how to connect the shop’s strengths, process, service, speed, quality, niche, or experience to what the ideal customer cares about most.
• Tertiary Customers: Learn the difference between the ideal customers the business should intentionally pursue and the tertiary customers it will naturally pick up along the way.
• Early Case Studies and Success Stories: Discover how to document early wins, customer outcomes, cool projects, and problem-solving moments that support the ideal customer profile.
• Where to Find the Right Customers: Understand which platforms, communities, events, industries, and local networks are most likely to contain the customers the business wants.
• Marketing and Advertising Content: Learn examples of content that can engage ideal customers, including project posts, behind-the-scenes content, customer success stories, educational posts, offer posts, and simple ads.
• Lead Capture and Follow-Up: Learn what to do when someone engages, including capturing contact information, starting a conversation, asking better questions, and keeping communication moving.
• Customer Retention: Understand how regular email communication, reinforced social media presence, cool project updates, and client success stories help keep customers engaged after the first order.

Live activations can be a real business and great for you — but only when you know the setup, the pitch, and the do your math right. Learn what it actually takes to run profitable live decoration events.

Why Someone Should Come

Live activations can be a great business, but only when the operator understands the setup, the sales pitch, and the math. A live printing activation is not simply “bring a press and print shirts.” The value comes from creating a visible event moment that keeps guests engaged, gives the brand something people remember, and turns ordinary merch into a shared experience. This session helps attendees understand how to sell that value, how to build an offer agencies and brands can understand, and how to price the work so the activation is profitable instead of just stressful.

Who Should Come

This class is for shop owners, salespeople, event vendors, marketing agencies, brand managers, experiential teams, corporate event planners, and anyone who wants to add live printing or on-site customization to events. It is especially valuable for decorators who already know how to print but need help turning that skill into a clean, professional, sellable activation that works in front of a crowd.

What They Will Learn

• Building the Live Activation Offer: Learn how to package live screen printing or on-site customization as a service that includes experience design, production, staffing, equipment, blanks, setup, teardown, and brand engagement.
• Selling to Agencies and Brands: Understand who to target inside marketing agencies, experiential teams, brand departments, event production companies, and corporate event groups.
• Pitching Engagement, Not Just Merch: Learn how to position live printing as dwell time, audience interaction, social sharing, brand immersion, and a memorable event moment instead of just free shirts.
• Planning the Booth Flow: Discover how to think through intake, blank selection, size management, line control, print pacing, quality checks, handoff, and guest experience.
• Staffing and Equipment Planning: Learn how to match staff count, press setup, inks, screens, tables, power, curing, signage, inventory, and contingency supplies to the event size and expectations.
• Avoiding Public-Facing Mistakes: Understand the common ways live activations go sideways, including slow lines, unclear choices, bad placement, missing supplies, weak staffing, poor communication, and unrealistic client expectations.
• Pricing for Profit: Learn how to account for setup time, travel, blanks, labor, staffing, production speed, overtime, prep, teardown, risk, and profit so the event is worth doing.
• Turning One Event into More Work: Discover how to use samples, photos, client recaps, testimonials, and agency relationships to build repeat activation opportunities.