Jon Ladd

Flip the sales funnel into a marketing megaphone. Learn how every customer becomes a source of social proof, referrals, and word-of-mouth that amplifies your reach and leverage AI to be your best sales agent.

Why Someone Should Come

The classic sales funnel is one of the most powerful tools in business, but when it is flipped, it becomes a marketing megaphone. Every customer can become the starting point for social proof, word of mouth, referrals, reviews, repeat orders, and content that spreads farther than advertising alone. This session shows attendees how to turn everyday shop interactions into marketing opportunities.

Who Should Come

This class is for shop owners, marketers, sales teams, customer service teams, and decorators who want more growth from the customers they already serve. It is especially valuable for shops that rely too heavily on cold outreach or paid ads and want a smarter system for referrals, retention, and customer-driven marketing.

What They Will Learn

• Flip the Funnel: Learn how a completed order can become the beginning of social proof, referrals, and repeat business.
• Design the Megaphone: Understand how to plan conversations, prompts, follow-ups, and customer moments that amplify the shop’s message.
• Operational Marketing: Discover how order updates, delivery moments, artwork approvals, and garment choices can become outreach opportunities.
• AI for Sales and Marketing: Learn how AI tools and agents can help create more personalized, contextual outreach at scale.
• Customer Voice: Understand how to build systems that let happy customers help market the business naturally.

Most shops have tried AI by typing a few prompts into ChatGPT — but that is only the starting point. This session shows how AI can become part of a shop's actual operating system, helping teams leverage order history, connect to existing tools and CRMs, and drive real sales and marketing results.

Why Someone Should Come

Most shops have tried AI by typing a few prompts into ChatGPT, but that is only the starting point. This session shows how AI can become part of the actual operating system of a business, helping teams use order history, relationship data, production information, and customer context to work faster and sell smarter.

Who Should Come

This class is for shop owners, sales teams, customer service staff, production managers, marketers, and anyone who wants to use AI for real business outcomes instead of random experiments. It is especially useful for shops that feel buried in repetitive communication, quoting, follow-up, job notes, and customer data.

What They Will Learn

• AI as a Business Tool: Learn how AI can support sales, marketing, operations, customer retention, and employee management.
• Beyond Basic Prompts: Understand the difference between asking one-off questions and building repeatable AI-assisted workflows.
• Customer Context: Learn how order history and relationship data can help create more personal, relevant customer experiences.
• Operational Support: Discover how AI can help draft replies, organize job information, summarize customer needs, and reduce repetitive admin work.
• Live Discussion and Demonstration: See practical examples of how AI is reshaping the garment printing industry

Your shop produces data all day — are you using it? Learn how  capture, organize, use AI to analyze and act on the right KPIs to improve workflow and make smarter business decisions.

Why Someone Should Come

Every shop produces data all day long through order status changes, website activity, artwork approvals, production notes, delivery updates, and customer communication. The question is whether that data is being captured and organized with intent. This session helps attendees see operational moments as measurable signals that can improve workflow, customer experience, and growth.

Who Should Come

This session is for owners, managers, production leads, sales teams, and anyone responsible for keeping jobs moving through the shop. It is especially useful for businesses that feel reactive, lack visibility, or struggle to know which numbers actually matter.

What They Will Learn

• Workflow Visibility: Learn how to identify the key stages where jobs slow down, get unclear, or create customer frustration.
• KPI Selection: Understand which numbers help a shop make better decisions, such as approval time, turnaround time, rework, missed dates, response time, and average order value.
• Data With Intent: Learn how to capture information from garment choices, print methods, approvals, delivery notifications, and customer behavior.
• Action Triggers: Discover how shop activity can trigger follow-up, internal reminders, customer updates, and marketing opportunities.
• Operational Leverage: Gain a new perspective on hidden data points that can create real value for customers and real growth for the shop