Impressions Magazine
Impressions Expo

Expo & Conference: October 21-23, 2026
New Days: Wednesday – Friday
Hilton Anatole | Dallas

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A More Connected Conference Experience

New for Dallas 2026, Impressions Expo has partnered with MADE Laboratory to deliver a more connected and immersive conference experience. Through Conference Camps and expert-led education, attendees can dive deeper into production, operations, sales, leadership, and business growth topics designed for today’s apparel decorators.

Build a conference experience around your goals with curated education tracks focused on production, operations, marketing, and business growth. Attend every session within a Camp or mix and match across multiple tracks to customize your schedule.

Dive Deeper Into Each Camp:

Operations Camp: AI, Workflow, Marketing & Legal Foundations
Operations Camp is a practical business-building track for shop owners, managers, and growing teams that want better systems, cleaner operations, stronger marketing, and fewer business risks. Led by Jon Ladd and Akil Kurji, these sessions focus on how modern decorated-apparel businesses can move beyond guesswork by using AI, workflow design, KPIs, customer data, accountability, and legal awareness to build healthier shops.
Sessions:
Waterbase Camp
WB Camp is an immersive one-day workshop designed for screen printers who want to take their water-based printing knowledge beyond the basics. Featuring Val and Eric Solomon, Dave Makin, and John Magee, this workshop focuses on the art, screens, inks, and production decisions that make water-based printing more consistent, efficient, and profitable. Whether you are looking to improve your darkroom process, better understand high-solids acrylic and discharge systems, explore advanced hybrid techniques, or solve the production issues that come with water-based work, WB Camp provides the practical insight needed to bring stronger water-based results back to your shop.
Sessions:
Stitch Camp
Embroidery Camp is an intensive, one-day workshop designed for decorators looking to elevate their craft beyond the basics. Featuring industry veterans Joe Kramar and Erich Cambell , this camp dives deep into the techniques, tools, and workflows used by top-tier production facilities and major brands. Whether you are looking to streamline your shop’s efficiency or offer premium, high-margin finishes to your clients, this workshop provides the actionable insights needed to transform your embroidery business.
Sessions:
FX Camp
FX Camp is a one-day special effects screen printing workshop designed for aspiring and growing shops that want to bring award-winning decoration into everyday production. Featuring Brian Lessard of MADE Laboratory, Charlie Taublieb, Kevin Kauth of Chromaline, and Lon Winters of Graphic Elephants, this workshop focuses on special effects that can be produced in a normal shop to wow clients, increase profits, and make printing more fun. Attendees will explore faux appliqué, puff, high-density thinking, screen making, ink systems, setup decisions, production workflow, and pricing strategy, with an emphasis on turning cool shirt ideas into realistic, repeatable, profitable print programs.
Sessions:
G2 Camp: Go-To-Marketing Camp
G2 Camp is a one-day go-to-market workshop for print shops, decorators, and apparel businesses that want more predictable sales, cleaner follow-up, stronger customer retention, and marketing that turns completed orders into future opportunities. Featuring Kevin Baumgart of Sales Ink, Jon Ladd of Terminus Tees, and Chris Apaliski, this camp moves from sales systems and CRM adoption into customer-driven marketing and modern social strategy. Attendees will learn how to stop relying only on referrals, build repeatable sales habits, organize customer relationships, turn operations into marketing signals, and use today’s tools to create growth that is measurable and sustainable.
Sessions:
HT Camp: Heat Transfer

Heat Transfer Camp is  designed for decorators who want to unlock the full potential of heat transfers. Featuring Matt Marcotte of Inktavo, Grimco, and STAHLS’, this camp will cover the artwork, equipment, production flow, and specialty effects that help decorators streamline work, handle complex orders, and grow profitably. Whether you are just starting with transfers or expanding an existing digital, DTF, or heat-printing operation, HT Camp provides practical training for rush orders, detailed logos, difficult blanks, efficient production systems, and premium heat transfer applications.

Sessions:
Beyond the Tracks
Beyond The Tracks is where focused learning meets real-world execution. These shorter, topic-specific classes are built for people who want practical guidance on the next move in their business, whether that means starting from scratch, getting serious about marketing, buying your first automatic press, or exploring specialty opportunities like laser engraving and sublimation. Taught by a variety of trusted industry experts, each class goes straight to the point, giving you the insight, direction, and confidence to take action faster.
Sessions:
View Conference Schedule